After you attract interested visitors to your website, the next step is to convert them into leads. We do this by creating inviting ways to gather their contact information. This information is the most valuable currency there is to any online marketer. Creative call to action offers, like ebooks, tip sheets or free consultations are great ways to begin this exchange of information.
Some of the most important tools we use to convert your visitors to leads include:
- Calls To Action - These “buttons” or “links” encourage your visitors to take action directly from pages on your website, blog or social media sites. This is the number one way to gather information and generate leads.
- Landing Pages - When a visitor clicks on a call-to-action, they are then be sent to a landing page where the offer in the call-to-action happens. This is also where they submits information to get them into your prospect or lead list.
- Contact Lists – Its important to have a systematic way to keep track of the leads you’re converting in a centralized marketing database. Our software allows you to have all of your data in one place helps you make sense out of every interaction you’ve had with your contacts. You can track your contact with these prospects and dial down to what type of contact you have had with them — ie. through email, a landing page, social media, or otherwise. With this information you can optimize your future interactions and more effectively attract, convert, close, and delight your customers or clients.